Journey is the go-to-market team built for accounting-tech — helping software companies grow from Seed to Series C alongside the industry's biggest names.
Connect on LinkedIn →
Accounting firms rarely leave over a price rise. They leave over a badly timed, badly explained one. When to move, who to tell first, and why your partner firms hear before anyone else.
Read More →
Xero and Intuit both pay accounting firms to hold the bill. Before you copy them, look at what wholesale billing costs you — lumpy churn, a hidden price, and a client you can't reach when they change accountant.
Read More →
Product-led growth assumes a buyer who'll explore software alone on a Tuesday. Accountants are risk-averse, deadline-bound and buy on peer proof. What actually works, and the hybrid most accounting SaaS ends up with.
Read More →
Most accounting SaaS churn is decided long before the cancellation. What actually happens in a firm's first 90 days, why deadline season is the real killer, and the handful of things that change the outcome.
Read More →
Most accounting tech startups can't answer how long it takes a customer to get value. Here's what time to value (TTV) really measures, why it drives churn and retention, and how to shorten it.
Read More →
Translucent, the software that turns Xero into a multi-entity accounting solution, has chosen Journey as its global go-to-market partner to launch across international markets.
Read More →
You built the best software in the accounting space. Now you have to tell people. Why marketing to accountants and bookkeepers needs its own rulebook — and what happens when you rip up the old one.
Read More →Get a growth team that already knows accounting, and put an end to wasteful spend.
