Journey

Go-To-Market Agency For Accounting SaaS Companies

SaaS leaders work with Journey to accelerate revenue growth, scale brand awareness and eliminate wasteful spend using 30+ years of proven playbooks, industry knowledge and global connections.

Trusted by leading SaaS teams & founders in the accounting industry.

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Why Journey

Get an unfair advantage by working with a team that has gone from Seed to Series C with the biggest names in accounting tech.

Struggling to understand the accounting channel? Missing key players in your internal growth team? Need help strategising and executing, fast? At Journey, we've cracked the code to scaling accounting tech apps. With 30+ years of combined industry leadership, we're here to help you crank it up to 11. We've been there, done that, and now it's your turn.

Services

We don't believe in the traditional agency model

The path to unlocking growth looks different for every brand, we've evolved into a full-service growth agency. We're front-of-house, back-of-house. We're big picture thinkers and we're all about the details. Here are some of the ways we can help your accounting tech startup.

Growth

  • Brand Positioning and Messaging
  • Customer Research
  • Audience Insights
  • Growth Strategy
  • Go-to-Market Strategy
  • Expansion Revenue
  • Strategic Partnership Management
  • Churn Prevention
  • Sales Coaching
  • Consulting

Marketing

  • Marketing Strategy
  • Copywriting and Content Creation
  • Social Media
  • Email Marketing
  • Webinars
  • Graphic Design
  • Conferences & Events
  • Industry Paid Media
  • HubSpot Setup
  • CRM & Analytics Setup
  • Case Studies
  • SEO

Product

  • Product Strategy
  • Product Marketing
  • Product Tours
  • Product Walkthroughs
  • Intercom Setup
  • Knowledge Base
  • Onboarding Flows
Our process

Our method for unlocking growth

We take a holistic approach to understand your product, goals, and ideal customers, and layer in our years of industry experience to help you get there faster.

1. We pull back the cover on your customers & product

Because your customers hold the answers to your messaging and positioning

  • Customer research to get a razor-sharp look at what makes your ideal customers tick
  • Product immersion to understand exactly how you solve their biggest pain points
  • Updated messaging based on how you're uniquely positioned to help them

2. Assemble your strategy & growth team

We build the growth unit you need for your goals & product

  • Sprint-strategising to create a plan we can start testing & measuring
  • Carefully curated channels based on where we think you're best taking centre stage
  • A team of strategists, specialists, and executors assembled and assigned to you

3. No-holds-barred execution and iteration

We execute, learn, adjust, and go again until we find your leverage

  • Daily execution against the plan to start finding traction
  • Constant review & thirst for improvement to double down on what's working
  • We're in your Slack, attending your stand-ups, integrating as part of your in-house team
What our clients say

Explosive Growth

“Since working with Journey, we've grown our revenue by 206%. They've played a key role in helping us scale our sales, marketing & partnership efforts. Journey's rapid response times make them feel like an integral part of our team, always there when we need them, ensuring that we consistently get things done efficiently and effectively.”
Troy Brown

Troy Brown

Xbert

Industry Experts

“Journey has a rare perspective on the accounting industry that is hard to match. They do what they say, they're measured, and have shown amazing results to date. I highly recommend bringing Journey on your journey. They're THE experts in this space.”
Richard McLean

Richard McLean

KeyPay

Accelerated Learning

“Working with Journey allowed us to validate our GTM hypothesis quickly. Working with a team who has already walked this path was incredibly valuable and saved us six months worth of research. After spending just 5 days with Journey in the UK, we're more confident then ever that we're ready to launch into the UK market.”
Nathan Barker

Nathan Barker

FirmCheck

Our Blog

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