Global
Vinyl
AI meeting assistant built specifically for accountants and bookkeepers
Launched with 320+ waitlist signups and 180+ leads before day one — with zero ad spend.
320+
waitlist signups before launch
A brand new product in a category accountants were sceptical about, with no existing audience and no ad budget. Most SaaS launches wait until the product is perfect, ship on a quiet Tuesday and land to silence.
- Announced the product before it was finished and built in public, so the audience grew with the build
- Gave the waitlist a genuine reason to exist rather than treating it as an email capture
- Picked the Digital Accountancy Show London as a flag in the ground to launch against
- Created pre-event buzz across the accounting community
- Partnered with creators and integration partners already trusted by the audience
- Now run the full global go-to-market — website, messaging and end-to-end GTM services
320+ waitlist signups and 180+ leads before day one, with no paid advertising. The launch created a community rather than a customer list.
This was mostly demand generation work. See how we run it →
Scaled sales, marketing and partnerships together — and grew revenue 206%.
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Powered a UK go-to-market through an ICAEW partnership — webinars, content and conference presence.
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Relaunched as the AI accounting agent for practices, with a XeroCon go-to-market campaign.
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Get a growth team that already knows accounting, and put an end to wasteful spend.
