United Kingdom
Ignition
Proposal, engagement and payments software for professional services firms
Powered a UK go-to-market through an ICAEW partnership — webinars, content and conference presence.
Ignition needed credibility with UK accounting firms quickly. In a market where the professional bodies are the trust layer, an established brand from another market still starts as an unknown quantity.
- Built and ran a partnership with ICAEW to borrow institutional trust rather than trying to buy attention
- Produced co-branded webinars aimed at ICAEW's member base
- Developed thought-leadership content positioned against the jobs UK firms were actually trying to do
- Secured and delivered a presence at the ICAEW Tech Conference
Ignition entered UK conversations through the body its buyers already belonged to, rather than cold. The partnership put the brand in front of members with the institute's implicit endorsement attached.
This was mostly channel & partnerships work. See how we run it →
Scaled sales, marketing and partnerships together — and grew revenue 206%.
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Launched with 320+ waitlist signups and 180+ leads before day one — with zero ad spend.
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Relaunched as the AI accounting agent for practices, with a XeroCon go-to-market campaign.
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Get a growth team that already knows accounting, and put an end to wasteful spend.
