Fintech marketing agency
Payments, open banking, receivables and lending products all end up in the same place: the small business's books. That makes the firm that keeps those books the most trusted voice in the room. We're a fintech marketing agency that builds go-to-market around that voice, so your product arrives recommended rather than cold.
70+
brands grown in the accounting industry
Including launching ACSISS's open banking product into Australian accounting, leading Pinch Payments' go-to-market in Australia, and partnering with Adfin on the launch of its receivables and payments platform.
Moving money and touching bank data asks for more trust than most software. Ads and cold outbound don't create it; the people a business already trusts with its finances do.
Your customer asks their bookkeeper whether it's safe and whether it reconciles. If the firm has never heard of you, the answer is no.
How you sync with Xero or QuickBooks is the first question firms ask, and it's on page four of the deck.
Open banking and embedded finance are powerful and confusing. Leading with the rails rather than the job they do makes the product harder to buy.
We build the positioning, the partner routes and the demand programs that get firms recommending your product to the businesses they look after, and we run them alongside your team.
Messaging that explains what the product does for a firm and its clients, not how the plumbing works, and that holds up in front of a sceptical accountant.
Referral and reseller design, firm-facing enablement and the commercial logic that makes a practice put its name next to yours.
Xero and QuickBooks app marketplace listings, integration positioning and the co-marketing that follows a good listing.
Introductions and programs with the bodies firms belong to, and a presence at Xerocon, Accountex and the shows where the channel gathers.
Webinars, content, email and paid built around the compliance calendar, plus launch campaigns that give firms a reason to pay attention now.
It takes a financial product to market: positioning, messaging, demand generation, partnerships, events and launches, all written to earn trust in a category where people are careful with money. Our version focuses on the route most fintech agencies skip, which is the accountants and bookkeepers who advise the businesses you want to reach.
Because small businesses ask their accountant before they change how they get paid, pay suppliers or share bank data. A firm that recommends you can bring many of its clients with it, and a firm that hasn't heard of you can quietly block the sale.
No. We write to be accurate and evidence-led, and we flag claims that need checking, but regulated marketing goes through your own compliance or legal review before it ships. We build that step into the plan rather than treating it as an afterthought.
Only where accountants, bookkeepers or their platforms are part of how the product is bought or recommended. That is our specialism. If your route to market doesn't touch the accounting channel, a generalist fintech agency is a better fit.
Journey partners with Adfin to offer accounting firms a transparent payment and invoicing platform with automated workflows and multi-channel distribution capabilities.
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Referral or reseller? What margin actually motivates a firm? When should a partner graduate a tier? A practical guide to building a partner program that accounting firms will actually join — and stay in.
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A marketplace listing is a shelf, not a channel. How the Xero, QuickBooks, Sage and MYOB app stores actually drive installs — ranking factors, reviews, integration depth and the co-marketing that follows.
Read More →Get a growth team that already knows accounting, and put an end to wasteful spend.
