Go-To-Market Agency For Accounting SaaS Companies

SaaS leaders work with Journey to accelerate revenue growth, scale brand awareness and eliminate wasteful spend using 30+ years of proven playbooks, industry knowledge and global connections.

All-Star Lineup

Trusted by leading SaaS teams & founders in the accounting industry.

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Get an unfair advantage by working with a team that has gone from Seed to Series C with the biggest names in accounting tech.

Struggling to understand the accounting channel?

Missing key players in your internal growth team?

Need help strategising and executing, fast?

At Journey, we’ve cracked the code to scaling accounting tech apps. With 30+ years of combined industry leadership, we’re here to help you crank it up to 11.

We’ve been there, done that, and now it’s your turn

Why Journey

Services

We don't believe in the traditional agency model

The path to unlocking growth looks different for every brand, we’ve evolved into a full-service growth agency.

We’re front-of-house, we’re back-of-house. We’re big picture and we’re all about the details. Here are just some of the ways we can help your Accounting Tech startup.

Growth

  • Brand Positioning and Messaging
  • Customer Research
  • Audience Insights
  • Growth Strategy
  • Go-to-Market Strategy
  • Expansion Revenue
  • Strategic Partnership Management
  • Churn Prevention
  • Sales Coaching
  • Consulting

Marketing

  • Marketing Strategy
  • Copywriting and Content Creation
  • Social Media
  • Email Marketing
  • Webinars
  • Graphic Design
  • Conferences & Events
  • Industry Paid Media
  • Hubspot Set Up
  • CRM & Analytics Set Up
  • Case Studies
  • SEO

Product

  • Product Strategy
  • Product Marketing
  • Product Tours
  • Product Walkthroughs
  • Intercom Set Up
  • Knowledge Base
  • Onboarding Flows

Our process

Our method for unlocking growth

We take a holistic approach to understand your product, goals, and ideal customers, and layer in our years of industry experience to help you get there faster.

1. We pull back the cover on your customers & product

Because your customers hold the answers to your messaging and positioning

  • Customer research to get a razor-sharp look at what makes your ideal customers tick
  • Product immersion to understand exactly how you solve their biggest pain points
  • Updated messaging based on how you’re uniquely positioned to help them

2. Assemble your strategy & growth team

We build the growth unit you need for your goals & product

  • Sprint-strategising to create a plan we can start testing & measuring
  • Carefully curated channels based on where we think you’re best taking centre stage
  • A team of strategists, specialists, and executors assembled and assigned to you

3. No-holds-barred execution and iteration

We execute, learn, adjust, and go again until we find your leverage

  • Daily execution against the plan to start finding traction
  • Constant review & thirst for improvement to double down on what’s working
  • We’re in your Slack, attending your stand-ups, integrating as part of your in-house team

Ready to start your Journey?

What our clients say

Explosive Growth

“Since working with Journey, we’ve grown our revenue by 206% .

They've played a key role in helping us scale our sales, marketing & partnership efforts.

Journey’s rapid response times make them feel like an integral part of our team, always there when we need them, ensuring that we consistently get things done efficiently and effectively.”

Industry Experts

“Journey has a rare perspective on the accounting industry that is hard to match. They do what they say, they’re measured, and have shown amazing results to date.

I highly recommend bringing Journey on your journey. They’re THE experts in this space.”​

Accelerated Learning

“Working with Journey allowed us to validate our GTM hypothesis quickly.

Working with a team who has already walked this path was incredibly valuable and saved us six months worth of research.

After spending just 5 days with Journey in the UK, we’re more confident then ever that we’re ready to launch into the UK market.”

Our Blog

Keep your finger on the Accounting Tech growth pulse

Get hot takes, big insights, and home-cooked advice to help you unlock growth.

Growth
Article

Journey announces partnership with Adfin to help Accountants, Bookkeepers, and their clients get paid: faster, cheaper, easier.

Journey announces a strategic partnership with Adfin, an accounts receivable & payments platform designed to help businesses get paid: faster, cheaper, easier.

Journey, the leading go-to-market (GTM) agency for accounting technology, announces a strategic partnership with Adfin, an accounts receivable & payments platform designed to help businesses get paid: faster, cheaper, easier. This partnership will help to launch Adfin’s platform to the market, available for use both by accounting & bookkeeping firms, and their clients.

Getting paid isn’t easy. Late payments, high payment fees, and fragmented systems mean that managing & chasing payments is a time-consuming and expensive exercise for many professional service businesses. Adfin plans to tackle this challenge by providing a single platform containing automated invoice sending, chasing, and reconciling, along with a world-class payment experience consisting of direct debits, card, and open banking payments, providing a complete solution for businesses to manage payments efficiently.

All of this is supported with a simple, no-nonsense, transparent pricing model. No tiers, no monthly fees, just a flat rate that will only ever come down. Read about Adfin’s ‘Transparency Manifesto’ here.

“We’ve been working with Adfin on some early product feedback and all of the signals suggest there is a strong need for this, both with accounting & bookkeeping firms directly and their clients’ businesses,” said Jordan Vickery, Global Director and Head of EMEA at Journey. “It’s an exciting product combining fragmented payment methods together into a single platform with some intelligent workflows for chasing and failed payment options. We’re excited to partner with them on their journey”

Tom Pope, Co-Founder at Adfin, added, “Partnering with Journey is a significant step in expanding our reach and impact within the industry. Their extensive experience and deep understanding of the accounting-tech market will be invaluable.”

Key features of Adfin include:

  • Works with any invoice: Adfin’s powerful OCR and AI allow you to import any invoice by simply dragging and dropping it into the UI. Adfin also seamlessly synchronises with Xero and QuickBooks 
  • Multichannel distribution: Adfin is the first platform that allows you to distribute over email, SMS and WhatsApp 
  • Automated reminder workflows: Adfin intelligently handles chasing for payment, continuously optimising timing and messaging to ensure timely payment
  • Prompt payment discounts and late penalties: Before Adfin, offering discounts or applying penalties was too complex - now, it’s one click 
  • All payment methods in one place: Accept payments via cards, Apple Pay, Google Pay, Direct Debit, and bank transfers - all dynamically managed to increase success rates and reduce fees
  • Failed payment retries: Automatic retries of failed payments using higher success methods
  • Automatic reconciliation: Consolidated reconciliation of all payments directly into the accounting system - tested by leading accountants to be best-in-class
  • Transparent, fair pricing. No subscription or minimum fee. Everything in the platform is available to everyone for one fee - which is only charged on successful payments. Adfin’s Transparency Manifesto makes them the first in the industry to commit to lowering prices as underlying payment costs fall

You can learn more about Adfin and get started here.

Read More
Industry
Article

Journey Announces Multi-Year Partnership with ACCA UK to Drive Tech Advancement in Accounting

Journey has entered a multi-year partnership with ACCA UK. This collaboration will focus on two key initiatives aimed at enhancing professional growth.

New collaboration to deliver national roadshows and member benefits focused on the future of accounting tech.

Journey, the leading GTM agency for accounting-tech, is proud to announce a strategic partnership with leading global accountancy body ACCA (the Association of Chartered Certified Accountants. This multi-year partnership will see Journey become an events partner for ACCA UK, organising national roadshows and providing exclusive member benefits through access to innovative software solutions.

Journey, renowned for its expertise in go-to-market strategies for accounting technology, has entered a multi-year partnership with ACCA UK. This collaboration will focus on two key initiatives aimed at enhancing the professional growth and technological advancement of ACCA UK members.

The first initiative involves Journey taking on the role of an events partner for ACCA. This partnership will kick off with the 'Accounting Futures' roadshow in October, which will tour six locations across the UK. The roadshow will feature industry experts discussing critical themes such as People, Process, Technology, and Sustainability. Attendees will gain valuable insights and learn directly from peers about solving the challenges of today whilst preparing for the future of tomorrow.

"We are thrilled to partner with ACCA UK on these national roadshows," said Jordan Vickery, Global Director & Head of EMEA at Journey. "Our goal is to provide ACCA members with unique opportunities to engage with industry leaders, explore new technology, and equip themselves with the knowledge to navigate the evolving landscape of accounting."

In addition to the events, Journey will collaborate with ACCA UK to offer exclusive member benefits. By leveraging its portfolio of innovative software vendors, Journey aims to provide ACCA UK members with access to the latest technological advancements designed to support their firms and clients effectively.

"Partnering with Journey allows us to deliver significant value to our members," said Mark Jackson, Partnership Development Manager at ACCA UK. "The combination of expert-led events and cutting-edge technology solutions will empower our members to stay ahead in the dynamic field of accounting."

Last year's roadshow organised by Journey attracted over 500 ACCA members from various UK locations, demonstrating the strong interest and demand for such initiatives. This new partnership aims to build on that success and further support ACCA members in their professional journey.

About Journey
Journey is the leading GTM agency for accounting tech globally. SaaS leaders work with Journey to accelerate revenue growth, scale brand awareness and eliminate wasteful spend using 30+ years of proven playbooks, industry knowledge and global connections.

Read More
Industry
Article

Journey Announced as Marketing Partner To Help Launch Tax Torch

Journey have been announced as the marketing partner to help launch Tax Torch in order to revolutionise real-time tax planning for accounting professionals.

Collaboration aims to transform personal tax planning for accounting professionals in the UK.

London, UK, [10th July]: Journey, the leading go-to-market (GTM) agency for accounting-tech, is proud to announce its partnership with Tax Torch, a real-time and proactive personal tax planning product set to launch in September/October 2024. This partnership aims to provide accounting professionals with new tools to deliver personal tax planning at scale.

Tax Torch offers a suite of features designed to simplify and enhance the tax planning process, allowing accountants to deliver proactive advice and real-time updates to their clients. This innovative product is expected to set a new standard in the industry, helping firms & their clients to stay ahead of the curve in an ever-evolving financial landscape.

"Journey is excited to support Tax Torch in their mission to transform tax planning," said Jordan Vickery, Global Director & Head of EMEA at Journey. "Our experience with over 20 vendors across the UK, Australia, and the United States positions us perfectly to help drive the success of this innovative product in the accounting channel."

Robert Davidson, Co-Founder of Tax Torch, added, "Partnering with Journey ensures that our product reaches the right audience and achieves its full potential. Their expertise in the accounting-tech market is invaluable as we prepare for our launch."

About Journey

Journey is the leading GTM agency for accounting tech globally. SaaS leaders work with Journey to accelerate revenue growth, scale brand awareness and eliminate wasteful spend using 30+ years of proven playbooks, industry knowledge and global connections.

About Tax Torch

Tax Torch is a new cloud-based personal tax planning product, combining an individual's personal income, business performance and goals. Tax Torch aims to create consistency and value while lowering the barriers of entry and making easy tax planning available to all.

Read More

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