Everything we've learned selling software to accountants — and through them. Understand the channel, execute faster, and unlock growth that doesn't depend on conference season.
Journey and the Institute of Certified Bookkeepers UK announce a partnership to give bookkeepers greater influence over technology development through a dedicated Tech Board and vendor engagement opportunities.
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The partner isn't always the buyer, and the person who loves your demo often can't approve anything. The five roles in an accounting firm's buying committee, who kills deals quietly, and how to sell to all of them.
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Most accounting SaaS churn is decided long before the cancellation. What actually happens in a firm's first 90 days, why deadline season is the real killer, and the handful of things that change the outcome.
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Metered APIs and absorbed categories are pushing app founders to look further afield. Nine ecosystems worth building into, and the five categories to stop building.
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A marketplace listing is a shelf, not a channel. How the Xero, QuickBooks, Sage and MYOB app stores actually drive installs — ranking factors, reviews, integration depth and the co-marketing that follows.
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Capture, bill pay, expenses and client chasing shipped natively in 2026, and Partner Hub took Xero into practice operations. Five areas still worth building into.
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Per-seat punishes firms for hiring. Per-client scales with them but frightens buyers at signup. Per-entity fits few products. How to choose the unit you charge for.
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Referral or reseller? What margin actually motivates a firm? When should a partner graduate a tier? A practical guide to building a partner program that accounting firms will actually join — and stay in.
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ACCA, ICB, ICAEW, CPA and CA ANZ are the trust layer of the accounting market, and most vendors approach them completely wrong. What they want, and what they will never do.
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The foundations most accounting-tech founders skip at launch - and pay for later. Five fixes, from onboarding to AI support, that keep growth from stalling the moment it starts.
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Control points are the features, integrations and workflows that keep customers locked in. Here's how accounting SaaS companies use them to drive growth and cut churn.
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Journey partners with Tax Torch to launch real-time personal tax planning for accounting professionals, combining market expertise with innovative SaaS solutions in the UK accounting sector.
Read More →Teardowns, plays and channel intel from inside accounting tech — the stuff we'd normally only share with clients. No fluff.
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