Onboarding, activation, time to value and retention — the product-side work that decides whether the customers you win actually stick.
Most accounting SaaS churn is decided long before the cancellation. What actually happens in a firm's first 90 days, why deadline season is the real killer, and the handful of things that change the outcome.
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Capture, bill pay, expenses and client chasing shipped natively in 2026, and Partner Hub took Xero into practice operations. Five areas still worth building into.
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Most accounting tech startups can't answer how long it takes a customer to get value. Here's what time to value (TTV) really measures, why it drives churn and retention, and how to shorten it.
Read More →Teardowns, plays and channel intel from inside accounting tech — the stuff we'd normally only share with clients. No fluff.