What's actually happening in the accounting channel — partnerships, professional bodies, events and the moves shaping the market you're selling into.
Puzzle built a genuinely better ledger and still couldn't get firms to move clients onto it. Xero solved that same problem in 2012 by buying a practice management tool instead. What founders should take from both.
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Journey and the Institute of Certified Bookkeepers UK announce a partnership to give bookkeepers greater influence over technology development through a dedicated Tech Board and vendor engagement opportunities.
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Journey partners with Tax Torch to launch real-time personal tax planning for accounting professionals, combining market expertise with innovative SaaS solutions in the UK accounting sector.
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Journey partners with Adfin to offer accounting firms a transparent payment and invoicing platform with automated workflows and multi-channel distribution capabilities.
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Journey partners with ACCA UK for multi-year collaboration featuring national roadshows and exclusive member benefits to advance accounting technology adoption.
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Journey, a go-to-market agency for accounting technology, announces a strategic partnership with the Digital Accountancy Show to drive attendee growth and support 100+ exhibitors.
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Vendors are pouring money into events accountants don't want to attend, and every vendor now wants to host their own. Here's what conference organisers need to change — and why more events isn't the answer.
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Translucent, the software that turns Xero into a multi-entity accounting solution, has chosen Journey as its global go-to-market partner to launch across international markets.
Read More →Teardowns, plays and channel intel from inside accounting tech — the stuff we'd normally only share with clients. No fluff.