You have the best goddamn SaaS solution in the accounting space, right? You had an inspired business idea, found your industry niche and spent months developing the absolute best software solution. The challenge now is to TELL people about your badass software?
Getting your brand and your messaging out into the world is a skill. But knowing which channels to use can be a major challenge. With an eye-watering choice of sales, marketing, PR and social media avenues to explore, there’s real value in working with a team of marketing and content experts – and this is where Journey enters, stage left.
We’re the growth marketing specialists for SaaS companies that want to build a rockstar brand in accounting. And we’re here to rip up the growth marketing rulebook. If you want the framework version of what follows, start with brand, demand, expand.
Helping you spot the gold in your SaaS product
Your Software as a Service (SaaS) product is your baby. You’ve birthed it, nurtured it and helped it take its first faltering steps. You’ve gone way beyond the Minimum Viable Product (MVP) stage and what you now have is a software solution that’s stable, feature-rich and ready to roll.
But there’s a problem. You may know every single feature and line of code that belongs to your solution, but do you truly understand what makes your app stand out from the competition? For some SaaS founders, it can be difficult to see the wood for the trees (or the customer value from the code, to drag this into a tenuous technological metaphor).
You could talk for hours about your feature set and how you’ve used smart automation, artificial intelligence (AI) or machine learning to create a truly innovative software product. But that doesn’t always mean that you understand how your product changes the lives of your accountant/bookkeeper audience (and their many business and personal clients).
It’s almost impossible to see your SaaS product from the outside in, when you’re so intrinsically part of the creation and management of this software tool. What Journey does is shine a spotlight on your product, so you can see the glint of gold that lies within.
When you work with us, we’ll:
- Become a trusted partner and a rock-solid part of your everyday team
- Help you redefine the deep-down purpose and aim of your SaaS product
- Outline more clearly your audience personas and industry niche
- Summarise the major benefits, advantages and value that you bring to your audience
- Refine your brand’s key messaging, vision, style and tone of voice
- Craft blogs, PR pieces, social posts and email campaigns, aimed at this audience
You can forget about the content, design, marketing and social content. We’ll take that load off your back, so you’ve got more time to get out there and talk to people about your product.
So, while you’re out making connections and delivering demos, the Journey team is on the case, firing out content and telling the accounting world just how awesome you are.
Understanding what makes your accountant audience tick
Journey is a young business, but we’re chockers full of experience in the accounting industry. Between us, we’ve worked in dozens of accounting-focused tech businesses (including Xero, Ignition, Weel, Capitalise and Deputy). And we’ve all worked closely with accountants and bookkeepers across Australia, New Zealand, USA, the UK and more.
We know that accountants and bookkeepers can be a tricky audience to sell to. As practitioners, they can be extremely analytical and risk-averse when it comes to trying out new software tools. But we also know that accountants are always on the lookout for ways to improve efficiency, cut costs and get a better handle on their practice management and firm admin.
If you want to find out what makes accountants and bookkeepers tick, we’ve got the answers:
- We know the accounting/bookkeeping industries inside out
- We understand the big challenges that professional services firms face
- We know the best ways to appeal to decision-makers in accounting firms
- We’re on top of all the latest accounting tech and practice apps in the market.
Bringing you top marketing talent from all over the world
There are probably hundreds of marketing agencies in your nearest city. And they could no doubt help you run a campaign, or take on the management of posting your social media content. But we’re a different breed of growth marketing beast.
Journey isn’t the norm. We’re the gritty, sparky new kid on the block, kicking down the traditional SaaS walls and cranking up the volume so your promotion is heard everywhere that matters.
We’re not a discrete string quartet that you’d hire for your wedding. We’re the loud, raucous punk band that gets the audience pushing the chairs back and dancing on the tables.
We’ve ripped up the rule book and come up with our own ideas, strategies and methodologies. Working with us is a high-paced rollercoaster ride, but, man, will you see your growth journey speed up when you’re onboard with our team.
We stand out from the crowd because:
- We’ve got decades of experience working in the accounting/bookkeeping industries
- We believe your marketing should be customer-obsessed and overflowing with empathy
- We outperform the vast majority of in-house marketing and growth teams
- Our team bosses strategy, marketing, design, content creation and so much more
- We’re based all over the world, with a truly international workforce of subject experts
- We work fast, we love trying new ideas and we’ll get you results ASAP.
In our first nine months as Journey, we’ve worked with 14 vendors, grown to 19 team members and helped our clients add $millions in ARR revenue. And that’s happened because our SaaS clients have TOTAL belief, faith and conviction in the Journey way of doing things.
Cranking up the marketing until your ears bleed
If you’re bored of dull marketing and slow, organic growth, now’s the time to switch up your approach. Our campaigns and content are loud, in your face and guaranteed to get results.
We’re your go-to-market specialists. Whether it’s building a brand and driving demand in your home market or launching into a brand new country…we’ve you covered!
Journey exists to help you scale revenue and grow a rockstar brand in the accounting industry. Now’s the time to reach out, drop us a line and find out what we can do for you.
Book a meeting and let us take you on a journey…
